01. Artistry & expression
Color, cuts and styling considered alongside your identity, your routine and the integrity of your hair.
Explore Hair & Beauty ↗
Brazilian roots. California presence.An artistic eye.
An artistic eye.
Care in
every detail.
I’m Phil Di Paiva. My approach brings personal expression and hair artistry together in an experience designed around you.
MEET PHIL ↓BOOK AN EXPERIENCE ↗LA JOLLA · CALIFORNIAHAIR ARTISTRYSCALP CAREFOUNDER OF URBAN CONCEPT
01 / The person behind the conceptBefore your hair,
Before your hair,
I see you.
My roots are in Brazil. Today, in La Jolla, Urban Concept is where I bring my vision of beauty to life through creativity, personal attention and care.
Every result starts with a conversation. Your routine, your identity and what you want to express guide every choice we make together.
My vision goes beyond an individual service. I want every color, cut and care ritual to connect with who you are and how you live.
At Urban Concept, that idea becomes a one-on-one experience: time to listen, plan and care. The relationship between personal expression and thoughtful care guides what I build here.
More about Phil at Urban Concept ↗My philosophyBeauty with identity.
Beauty with identity.
Technique with intention.
Listen. Understand. Create. Care.
02 / My approachA considered approach.
The Urban Concept method ↗A considered approach.
A personal experience.
02. Care from the roots
A personalized cosmetic approach that considers your scalp as part of your overall hair-care experience.
Explore Scalp Clinic ↗
03. Individual attention
Time to understand your expectations and develop an approach that makes sense for you.
Start a conversation ↗Find your experience.
Start with your goals. Explore services, current pricing and appointment duration through Urban Concept’s official booking page.
Cuts, color & personal expression.
Cuts, color, styling, treatments and extensions are planned around your routine and hair condition. Begin with a consultation for major color changes and extensions.
Explore the experience ↗Understand before choosing.
A consultation considers your history, routine and visible scalp patterns to guide personalized cosmetic care and follow-up.
Explore the experience ↗Time to slow down.
Scalp cleansing, massage, hydration and water therapy come together in a personalized relaxation ritual.
Explore the experience ↗Scalp care is cosmetic and wellness-focused. It does not replace medical diagnosis or treatment.
How we begin.
- 01
Listen
We talk about your goals, history and routine.
- 02
Observe
We consider your scalp, hair and the needs of your appointment.
- 03
Plan
We develop an approach and set realistic expectations.
- 04
Continue
We discuss maintenance and your next care steps.
A glimpse into my world.
Selected portraits and scenes introducing my approach. Explore recent work and posts on Instagram.
03 / My vision, in one placeUrban Concept.
Urban Concept.
Where my vision
takes shape.
A private La Jolla studio bringing together hair artistry, Head Spa and personalized scalp care.
One client. One stylist. An experience built around personal attention.
DISCOVER URBAN CONCEPT ↗1150 Silverado St, Suite 304 · La Jolla, California
04 / Ideas, care & behind the scenesThe work continues.
The work continues.
So does the conversation.
Follow my perspective on beauty, current projects and the world of Urban Concept on Instagram.
These images are part of this website’s presentation. Visit my profile for current posts.
FOLLOW @PHILDIPAIVA ↗
Before your visit
How do I book?
Select “Book” to visit Urban Concept’s booking page and explore availability through Vagaro. Confirm pricing and duration when reserving.
I’m not sure which service to choose. Where do I start?
Begin with a consultation, particularly for color changes, extensions or scalp-care concerns.
Where will my appointment take place?
At Urban Concept: 1150 Silverado St, Suite 304, La Jolla, California. Find directions in the contact section.
How can I change an existing appointment?
Sign in to the Vagaro account used for your reservation and open your appointments, or use the link in your confirmation email.
Can I get in touch about a collaboration?
Introduce your proposal through @phildipaiva on Instagram.
Let’s create something
that feels like you.
Explore experiences and available appointments at Urban Concept.
BOOK MY EXPERIENCE ↗Get directions ↗